BOTS x Samsung

As part of the Battle of the Socials 2023, we placed Samsung as the main shirt sponsor of Team Lena for the launch of the Samsung Galaxy Z Flip 5 not only on the team jerseys and training kits, but also in the entire stadium circulation, on sponsoring areas and in the form of a full-screen pre-game ad in the live stream in front of thousands of viewers.

The brand logo not only shone on the stadium’s LED boards, but also in 64 social media posts on 38 channels of the Battle of the Socials participants and numerous other creators.

The almost 20,000 stadium visitors and over 1,000 VIPs also had further valuable points of contact with the brand in the Samsung Galaxy Area in front of the stadium and in the VIP area.

A special highlight was the branded behind-the-scenes stream with Adam from SkylineTV, who at times delighted 150,000 viewers with his stream on Twitch during the event.