BOTS x Kaufland

Last year, together with Kaufland, we demonstrated what successful campaign integration can look like. Knossi was a testimonial for Kaufland with an exclusive #TeamKnossi jersey as part of the Battle of the Socials 2023.

“The coolest jersey in the world”

Knossi’s biggest dream was to be captain of his own soccer team. This wish came true for him at Battle of the Socials. However, one thing was still missing for the kick-off in the MEWA Arena in Mainz: “the coolest jersey in the world.”

In the commercial, Knossi himself picks up a needle and thread. As the official team sponsor, Kaufland sold a special edition of the #TeamKnossi jersey on Kaufland.de to draw attention to the online platform.

The reach of the campaign was also significantly increased by means of a joint community competition on social media.