Last year, together with Kaufland, we demonstrated what successful campaign integration can look like. Knossi was a testimonial for Kaufland with an exclusive #TeamKnossi jersey as part of the Battle of the Socials 2023.
“The coolest jersey in the world”
Knossi’s biggest dream was to be captain of his own soccer team. This wish came true for him at Battle of the Socials. However, one thing was still missing for the kick-off in the MEWA Arena in Mainz: “the coolest jersey in the world.”
In the commercial, Knossi himself picks up a needle and thread. As the official team sponsor, Kaufland sold a special edition of the #TeamKnossi jersey on Kaufland.de to draw attention to the online platform.
The reach of the campaign was also significantly increased by means of a joint community competition on social media.
"When it comes to creativity, there is no compromise at Reachcon. Their approach is definitely different from other agencies and they have always surprised me with innovative ideas. Especially through their huge creator network, they have often brought me together with the biggest influencers on exciting projects."
"Reachcon always manages to get the most diverse stakeholders around the table with ease. Their work is also always professional and continuous. We work together in various constellations and will hopefully implement more and more together in the future."
"Together with Reachcon GmbH, we have already been able to implement very large, high-profile projects that are extremely popular with the talents, such as "Battle of the Socials". We have always found Reachcon to be a reliable, highly professional and, above all, friendly partner. Their network is enormous and their willingness to share it for the greatest possible success of Talents is great."
"ReachCon does exactly what people, organizations and especially platforms need to do, share their privilege and have invited us to do things with Viva Con Agua time and time again, from Frontwater Resume to fundraising at events etc.
And it was through this alone that we got to know Noel Goes Crazy and went with him to Uganda, where we built a well. So it's worth it!"
"There is only one word - ReachCon is MEGA.
There is nothing better, it is the ultimate art, the way to connect people, to bring people together, to create events and experiences.
And the guys and girls from ReachCon, the one and only, are just unbelievably great, mega, awesome. Never again without ReachCon."